Thor has a new mission: HUGO BOSS has appointed Chris Hemsworth as a global ambassador for the BOSS brand. Thus, the actor becomes the first known face of Hollywood to be the international face of BOSS in the global fashion campaigns planned for 2021 and 2022.

"I am very excited to be working more closely with the BOSS team," said the actor. This appointment strengthens the relationship between Chris Hemsworth and HUGO BOSS, which was born in 2017 with the choice of the actor as the face of the iconic BOSS Bottled fragrance. Hemsworth has acknowledged being "a huge fan of BOSS for a long time, so I am very happy to now be able to represent the brand's collections as a global ambassador. Our partnership over the past few years has been absolutely brilliant."